The Most Important KPIs for Measuring your Email Marketing Success

Updated: Apr 15

If you're using email marketing campaigns in your business to engage your customers and boost sales, how do you know if they are effective? The only way to know for sure if your email marketing campaign is working is by measuring your key performance indicators (KPIs), which are specific marketing metrics that you can monitor to measure your email marketing campaigns' progress. Here are the most important metrics to keep in mind for your email marketing campaign.

Deliverability Rate